{"id":13870,"date":"2011-09-01T07:00:27","date_gmt":"2011-09-01T05:00:27","guid":{"rendered":"https:\/\/www.spreadshirt.de\/blog\/?p=13870"},"modified":"2017-03-02T15:53:11","modified_gmt":"2017-03-02T13:53:11","slug":"markenmerker-8-wortmarken","status":"publish","type":"post","link":"https:\/\/www.spreadshirt.de\/blog\/2011\/09\/01\/markenmerker-8-wortmarken\/","title":{"rendered":"Markenmerker (8) &#8211; Wortmarken"},"content":{"rendered":"<p>Weihnachten steht vor der T\u00fcr und wir erwarten (erhoffen!) einen Ansturm von Motiven. Damit Eure Kreativit\u00e4t auch auf soliden rechtlichen F\u00fc\u00dfen stehen kann, wollten wir einige Dinge im Vorfeld noch einmal kurz in Erinnerung rufen.<\/p>\n<p>Solltet Ihr Begriffe verwenden wollen, die markenrechtlich gesch\u00fctzt sind, so gilt ganz allgemein, dass diese<strong> nicht allein stehen d\u00fcrfen oder im Vordergrund eines Designs<\/strong>.<\/p>\n<p>Wenn das Design aus <em>Bild und Markenwort<\/em> besteht, dann sollte <em>die Marke im Bildmotiv integriert<\/em> sein. Daf\u00fcr haben wir hier ein kleines Ansichtsbeispiel:<\/p>\n<p><a href=\"https:\/\/www.spreadshirt.de\/blog\/files\/2011\/08\/snow1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-post-13870 wp-image-13878\" title=\"snow - good and bad\" src=\"https:\/\/www.spreadshirt.de\/blog\/files\/2011\/08\/snow1-300x252.jpg\" alt=\"\" width=\"226\" height=\"182\" \/><\/a><strong>Wenn die Wortmarke neben (oder unter) einem Bildteil steht, dann gilt sie in der Regel als beschreibend und w\u00fcrde somit direkt markenm\u00e4\u00dfig gebraucht werden.<\/strong> Art und Weise der Integration, sowie der Umfang sind nat\u00fcrlich einzelfallbezogen und leider nicht prozentual bestimmbar. Es geht immer auch um den Gesamteindruck des Motivs.&nbsp;<br \/>\nW\u00e4re &#8220;snow&#8221; eine Wortmarke, w\u00e4re das Beispiel links mit der Intergration unseres Erachtens nach gegl\u00fcckt, das rechte Motiv w\u00fcrde abgelehnt.<\/p>\n<p>Um nach Marken zu recherchieren, k\u00f6nnt Ihr die Links zu den Marken\u00e4mtern nutzen:<\/p>\n<ul>\n<li><a href=\"http:\/\/register.dpma.de\/DPMAregister\/marke\/einsteiger\">Deutsches Marken- und Patentamt (DPMA)<\/a><\/li>\n<li><a href=\"http:\/\/www.ipo.gov.uk\/\">British Intellectual Property Office (IPO)<\/a><\/li>\n<li><a href=\"http:\/\/www.inpi.fr\/fr\/services-et-prestations\/bases-de-donnees-gratuites\/base-marques.html\">Franz\u00f6sisches Patent- und Markenamt (INPI)<\/a><\/li>\n<li><a href=\"http:\/\/oami.europa.eu\/CTMOnline\/RequestManager\/de_SearchBasic\">Harmonisierungsamt f\u00fcr den europ\u00e4ischen Binnenmarkt (OAMI) &#8211; f\u00fcr sogenannte Gemeinschaftsmarken<\/a><\/li>\n<li><a href=\"http:\/\/www.wipo.int\/ipdl\/en\/madrid\/search-struct.jsp\">World Intellectual Property Organization(WIPO)<\/a><a href=\"http:\/\/www.wipo.int\/ipdl\/en\/madrid\/search-struct.jsp\"> &#8211; f\u00fcr internationale Marken<\/a><\/li>\n<\/ul>\n<p>Wir haben bereits eine erste \u2013 unverbindliche \u2013 Recherche zum Thema Weihnachtswortmarken durchgef\u00fchrt und erstaunlicher- oder vielmehr gl\u00fccklicherweise nicht allzu viele gefunden. Eurer Gestaltungsfreude sind also kaum Grenzen gesetzt, zumindest nicht bei den Schl\u00fcsselbegriffen, wie Weihnachten, Frohe Weihnachten und und und.<\/p>\n<p>Detaillierte oder anderweitige rechtliche Fragen k\u00f6nnt Ihr jederzeit an uns senden.<\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\">\n<div class=\"ShariffHeadline\">\n<h3 class=\"shariff_headline\">Teile diesen Beitrag<\/h3>\n<\/div>\n<ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\">\n<li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.spreadshirt.de%2Fblog%2F2011%2F09%2F01%2Fmarkenmerker-8-wortmarken%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"><\/path><\/svg><\/span><span class=\"shariff-text\">teilen<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.spreadshirt.de%2Fblog%2F2011%2F09%2F01%2Fmarkenmerker-8-wortmarken%2F&text=Markenmerker%20%288%29%20%E2%80%93%20Wortmarken\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"><\/path><\/svg><\/span><span class=\"shariff-text\">teilen<\/span>&nbsp;<\/a><\/li>\n<li class=\"shariff-button pinterest shariff-nocustomcolor\" style=\"background-color:#e70f18\"><a href=\"https:\/\/www.pinterest.com\/pin\/create\/link\/?url=https%3A%2F%2Fwww.spreadshirt.de%2Fblog%2F2011%2F09%2F01%2Fmarkenmerker-8-wortmarken%2F&media=https%3A%2F%2Fwww.spreadshirt.de%2Fblog%2Ffiles%2F2011%2F08%2Fsnow1-300x252.jpg&description=Markenmerker%20%288%29%20%E2%80%93%20Wortmarken\" title=\"Bei Pinterest pinnen\" aria-label=\"Bei Pinterest pinnen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#cb2027; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#cb2027\" d=\"M27.4 16q0 3.7-1.8 6.9t-5 5-6.9 1.9q-2 0-3.9-0.6 1.1-1.7 1.4-2.9 0.2-0.6 1-3.8 0.4 0.7 1.3 1.2t2 0.5q2.1 0 3.8-1.2t2.7-3.4 0.9-4.8q0-2-1.1-3.8t-3.1-2.9-4.5-1.2q-1.9 0-3.5 0.5t-2.8 1.4-2 2-1.2 2.3-0.4 2.4q0 1.9 0.7 3.3t2.1 2q0.5 0.2 0.7-0.4 0-0.1 0.1-0.5t0.2-0.5q0.1-0.4-0.2-0.8-0.9-1.1-0.9-2.7 0-2.7 1.9-4.6t4.9-2q2.7 0 4.2 1.5t1.5 3.8q0 3-1.2 5.2t-3.1 2.1q-1.1 0-1.7-0.8t-0.4-1.9q0.1-0.6 0.5-1.7t0.5-1.8 0.2-1.4q0-0.9-0.5-1.5t-1.4-0.6q-1.1 0-1.9 1t-0.8 2.6q0 1.3 0.4 2.2l-1.8 7.5q-0.3 1.2-0.2 3.2-3.7-1.6-6-5t-2.3-7.6q0-3.7 1.9-6.9t5-5 6.9-1.9 6.9 1.9 5 5 1.8 6.9z\"><\/path><\/svg><\/span><span class=\"shariff-text\">merken<\/span>&nbsp;<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Weihnachten steht vor der T\u00fcr und wir erwarten (erhoffen!) einen Ansturm von Motiven. Damit Eure Kreativit\u00e4t auch auf soliden rechtlichen F\u00fc\u00dfen stehen kann, wollten wir einige Dinge im Vorfeld noch einmal kurz in Erinnerung rufen. &hellip; <a href=\"https:\/\/www.spreadshirt.de\/blog\/2011\/09\/01\/markenmerker-8-wortmarken\/\">Weiterlesen<\/a><\/p>\n","protected":false},"author":518,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-13870","post","type-post","status-publish","format-standard","hentry","category-spreadshirt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenmerker (8) - Wortmarken - Das deutsche Spreadshirt-Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spreadshirt.de\/blog\/2011\/09\/01\/markenmerker-8-wortmarken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markenmerker (8) - Wortmarken - Das deutsche Spreadshirt-Blog\" \/>\n<meta property=\"og:description\" content=\"Weihnachten steht vor der T\u00fcr und wir erwarten (erhoffen!) einen Ansturm von Motiven. 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